[{"data":1,"prerenderedAt":72},["ShallowReactive",2],{"blog-en-wordpress-or-custom-website":3},{"slug":4,"slugs":5,"title":8,"seoTitle":9,"description":10,"category":11,"date":12,"readingTime":13,"intro":14,"cuerpo":15,"indice":16,"faqTitle":35,"faq":36,"cierre":53,"relacionados":54},"wordpress-or-custom-website",{"ca":6,"es":7,"en":4},"wordpress-o-web-a-mida","wordpress-o-web-a-medida","WordPress or a custom website, which is right for your business?","WordPress or a custom website: which to choose · innerdev","WordPress or a custom-built website: when each one makes sense, what they cost to maintain and what to ask before you decide. With a comparison table.","Websites","2026-10-28",6,"\u003Cp>If you're going to publish a lot of content and several people on your team write for the site, WordPress is a good choice. If what you need is a business website that loads fast, takes bookings and doesn't need you to touch it, a custom site usually works out better and, in the long run, cheaper. Here's how to decide without anyone selling you something, us included.\u003C\u002Fp>\n","\u003Ch2 id=\"what-each-one-is\">What each one is\u003C\u002Fh2>\n\u003Cp>WordPress is a content management system: ready-made software you add a theme and plugins (add-ons built by other people) to. A custom website is built for your business and only includes what it uses.\u003C\u002Fp>\n\u003Cp>Both are legitimate options. The difference isn't how they look on day one, but what happens over the following years: who updates it, how long it takes to load and how much you pay to keep it running.\u003C\u002Fp>\n\u003Ch2 id=\"when-wordpress-is-the-right-call\">When WordPress is the right call\u003C\u002Fh2>\n\u003Cp>WordPress makes sense when content comes first. For example:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>A large blog or magazine\u003C\u002Fstrong>, with dozens of articles a month and several people publishing, each with their own login and permissions.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>No budget, but someone to maintain it.\u003C\u002Fstrong> If you have someone you trust who keeps it updated, backed up and monitored, WordPress can run for years without trouble.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A team that already knows it.\u003C\u002Fstrong> If your people use it and are comfortable with it, switching for the sake of it isn't worth it.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Something you want to put together yourself this weekend\u003C\u002Fstrong> to test an idea, with no plans for it to last.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>In these cases, WordPress is a sensible tool. The trouble starts when it's used for something it isn't made for.\u003C\u002Fp>\n\u003Ch2 id=\"when-a-custom-website-works-out-better\">When a custom website works out better\u003C\u002Fh2>\n\u003Cp>For most local businesses, the website does three things: explains what you do, gets you found on Google and gets people to message you or book. You don't need a content management system with forty plugins for that.\u003C\u002Fp>\n\u003Cp>A custom website usually works out better when:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>You change the content a few times a year.\u003C\u002Fstrong> Opening hours, a new photo, a price. That takes five minutes without a dashboard full of buttons.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>You care about speed.\u003C\u002Fstrong> A site that only includes what it uses is lighter. On a phone with poor signal, you notice.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>You don't want security scares.\u003C\u002Fstrong> Many WordPress problems come from plugins that haven't been updated. No plugins, no plugins to update.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>You need something specific\u003C\u002Fstrong>, like bookings with your own rules, deposit payments or several languages, and don't want to chain three paid plugins together to get it.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"the-comparison-table\">The comparison table\u003C\u002Fh2>\n\u003Cdiv class=\"tabla\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>\u003C\u002Fth>\u003Cth>WordPress\u003C\u002Fth>\u003Cth>Custom website\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Starting price\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Low if you build it yourself; similar if you hire someone\u003C\u002Ftd>\u003Ctd>From €450 (ours)\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Who updates it\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>You, from the dashboard\u003C\u002Ftd>\u003Ctd>You with a simple editor, or you ask us\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Speed\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Depends on the theme and plugins\u003C\u002Ftd>\u003Ctd>Fast out of the box: it only includes what it uses\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Security\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Core, theme and plugins all need updating\u003C\u002Ftd>\u003Ctd>Fewer third-party parts, less to attack\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Yearly cost\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Hosting + plugin licences + someone to update it\u003C\u002Ftd>\u003Ctd>One maintenance fee with everything included\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Special features\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A plugin for each thing, sometimes paid\u003C\u002Ftd>\u003Ctd>We build what you need\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>If you leave\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>You take the site, but you still depend on the plugins\u003C\u002Ftd>\u003Ctd>You take the code, the domain and your email\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\n\u003Ch2 id=\"what-hardly-anyone-mentions-the-cost-of-maintaining-it\">What hardly anyone mentions: the cost of maintaining it\u003C\u002Fh2>\n\u003Cp>Setting up WordPress is cheap. Maintaining it properly isn't. The core, the theme and every plugin need updating, someone has to check nothing broke after each update, paid plugin licences need renewing and backups need doing.\u003C\u002Fp>\n\u003Cp>Take a typical WordPress business site with the paid plugins we see most often:\u003C\u002Fp>\n\u003Cdiv class=\"tabla\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Plugin\u003C\u002Fth>\u003Cth>What it's for\u003C\u002Fth>\u003Cth>Licence per year (1 site, excl. VAT)\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Elementor Pro\u003C\u002Ftd>\u003Ctd>Page layouts\u003C\u002Ftd>\u003Ctd>about $60\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>WP Rocket\u003C\u002Ftd>\u003Ctd>Keeping it fast\u003C\u002Ftd>\u003Ctd>about $59\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Yoast SEO Premium\u003C\u002Ftd>\u003Ctd>SEO\u003C\u002Ftd>\u003Ctd>$118.80\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>WPML (if the site is in two languages)\u003C\u002Ftd>\u003Ctd>Translations\u003C\u002Ftd>\u003Ctd>€99\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\n\u003Cp>That's about €220 a year in licences alone, and about €320 if the site is in two languages. And that's before hosting and paying someone to keep it updated. Prices change often, but the order of magnitude holds: you can spend more on plugins alone than on the entire maintenance of a custom website.\u003C\u002Fp>\n\u003Cp>If nobody maintains it, the cost arrives all at once: a site that gets hacked one summer, that keeps getting slower, or that stops working after an update. We go into detail in \u003Ca href=\"\u002Fen\u002Fblog\u002Fwhat-website-maintenance-includes\">what website maintenance includes\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>For reference: our maintenance costs €15\u002Fmonth for a site you don't edit yourself and €25\u002Fmonth if you do, including hosting, backups, updates, checks every 5 minutes and a monthly report. No minimum contract.\u003C\u002Fp>\n\u003Ch2 id=\"i-already-have-wordpress-should-i-switch\">I already have WordPress. Should I switch?\u003C\u002Fh2>\n\u003Cp>Not necessarily. If it works, loads well and someone maintains it, leave it alone. Switching for the sake of it is money wasted.\u003C\u002Fp>\n\u003Cp>Think about it if any of these sound familiar:\u003C\u002Fp>\n\u003Col>\n\u003Cli>It takes more than three or four seconds to open on a phone.\u003C\u002Fli>\n\u003Cli>It's been hacked before, or you keep getting security warnings.\u003C\u002Fli>\n\u003Cli>You pay for plugin licences and have no idea what they do.\u003C\u002Fli>\n\u003Cli>Nobody knows how to update it and you're scared to touch anything.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>If two or more apply, it's worth getting it checked. If we do end up moving your content to a new site, our \u003Ca href=\"\u002Fen\u002Fwebsite-maintenance\">maintenance\u003C\u002Fa> page explains how we go about it.\u003C\u002Fp>\n",[17,20,23,26,29,32],{"id":18,"texto":19},"what-each-one-is","What each one is",{"id":21,"texto":22},"when-wordpress-is-the-right-call","When WordPress is the right call",{"id":24,"texto":25},"when-a-custom-website-works-out-better","When a custom website works out better",{"id":27,"texto":28},"the-comparison-table","The comparison table",{"id":30,"texto":31},"what-hardly-anyone-mentions-the-cost-of-maintaining-it","What hardly anyone mentions: the cost of maintaining it",{"id":33,"texto":34},"i-already-have-wordpress-should-i-switch","I already have WordPress. Should I switch?","Frequently asked questions",[37,41,45,49],{"q":38,"a":39,"aHtml":40},"Is WordPress bad for SEO?","No. Google ranks WordPress sites without any problem. What hurts is what tends to come with a neglected WordPress site: slowness, errors and messy content. A well-built custom site starts with an edge on speed, but content still matters most.","\u003Cp>No. Google ranks WordPress sites without any problem. What hurts is what tends to come with a neglected WordPress site: slowness, errors and messy content. A well-built custom site starts with an edge on speed, but content still matters most.\u003C\u002Fp>\n",{"q":42,"a":43,"aHtml":44},"Will I be able to edit the text on a custom website?","Yes. If you like, we set it up with a simple editor for changing text, photos and prices. If you'd rather not touch anything, just ask and we'll change it for you.","\u003Cp>Yes. If you like, we set it up with a simple editor for changing text, photos and prices. If you'd rather not touch anything, just ask and we'll change it for you.\u003C\u002Fp>\n",{"q":46,"a":47,"aHtml":48},"How much does it cost to move from WordPress to a custom website?","It depends on how many pages you have. A five-page business site costs €850–1,250, and moving the content over is priced per page. We give you the exact price after checking your site.","\u003Cp>It depends on how many pages you have. A five-page business site costs €850–1,250, and moving the content over is priced per page. We give you the exact price after checking your site.\u003C\u002Fp>\n",{"q":50,"a":51,"aHtml":52},"What if I want to go back to WordPress later?","You can. No minimum contract: the code, the domain and your email are yours, and you can take them wherever you like.","\u003Cp>You can. No minimum contract: the code, the domain and your email are yours, and you can take them wherever you like.\u003C\u002Fp>\n","\u003Ch2 id=\"not-sure-which-suits-you\">Not sure which suits you?\u003C\u002Fh2>\n\u003Cp>We'll check your current website for free: speed, how it looks on a phone and how it shows up on Google. Within 48 hours we'll tell you whether to stick with WordPress or switch, even if the answer is to leave it as it is. \u003Ca href=\"\u002Fen\u002Ffree-website-audit\">Get your free audit\u003C\u002Fa> or see how we approach \u003Ca href=\"\u002Fen\u002Fweb-design\">web design\u003C\u002Fa>.\u003C\u002Fp>\n",[55,64],{"slug":56,"slugs":57,"title":60,"seoTitle":61,"description":62,"category":11,"date":12,"readingTime":63},"website-for-hair-salons",{"ca":58,"es":59,"en":56},"web-per-a-perruqueries","web-para-peluquerias","A website for hair and beauty salons: what it can't do without","Hair salon website: what it needs · innerdev","What a hair or beauty salon website needs to fill your diary: online booking, Google, prices and photos. And what it costs on the Costa Brava.",5,{"slug":65,"slugs":66,"title":69,"seoTitle":70,"description":71,"category":11,"date":12,"readingTime":13},"what-website-maintenance-includes",{"ca":67,"es":68,"en":65},"que-inclou-el-manteniment-web","que-incluye-el-mantenimiento-web","Website maintenance, what it includes and what it costs","Website maintenance: what's included and cost · innerdev","What good website maintenance should include, what it costs and how to tell if you're paying too much or too little. With a checklist for your contract.",1793194588388]